You can also use the information in the CRM Phone Number List to validate your ideas. Better yet, interview your real customers. Map your buyer journey Once you've identified your key personas, it's a good idea to first understand the key buyer's journey they may go through when buying from you. A typical buyer journey Phone Number List the following stages: Awareness - when they first realize they have a problem that needs to be solved Consider - when they start looking for options to solve the problem Decision - when they Phone Number List a solution Loyalty - when they become repeat customers.
Buyer's Journey As you go through each Phone Number List of the buyer's journey, ask the following questions: What triggers them to enter and leave each stage? What are the main obstacles they encounter at each stage? What questions do they ask? What questions or concerns do they have? Prioritize your role Phone Number List you've created your key characters, it's easy to try and create content for all of them, but it's not the best approach. It will be difficult to effectively cater to any single role, as you will only dilute your efforts. Creating Phone Number List for multiple different characters can also make it harder for your target demographic to realize you're catering to them.
You want people to know what type of Phone Number List they will see when they land on your site, and more importantly they will find content relevant to them. This will make them more likely to come back for more. How many roles Phone Number List cater to depends on the size and scope of your business. Larger businesses may be better equipped to cater to multiple roles, but even they must prioritize their roles. To help you decide which role to Phone Number List to, ask yourself the following questions: Which roles can you best offer? Which one will best help you achieve your goals?